These pieces are visually dominant documents, using images rather than words to convey messages. I have three samples of visually dominant works listed below that I have created.
Vintage Postcard: For this postcard I used an image of a well-known structure in New York, the Brooklyn Bridge, as my background. I made this decision so that even from a quick glance, people knew what it was. Using this image as my background also gave me a lot of white space to work with for creating the rest of my postcard. To emphasize the white space, I converted the background image from color to sepia. This was done so that the image used in the text would pop, but it also gives a vintage feel.
As for the text, I went with a sleek design. I went with this approach because when people think of New York City, they think edgy, sophisticated, and sleek. I also used an image within the text to convey another commonly known nickname for New York City “bright lights, big city”. To convey this I used a very vibrant image of the skyline lit up at night and put it into the text. The bright colors of this image and the contrast it creates between the background and the text, draws the reader’s eye straight to the text, and conveys the message. I also added a slight 3D effect to the text, to give the image depth. Vintage post card
Dangerous Ad: I created this document for an assignment where we were asked to push society’s boundaries. Take something that is seen as controversial and make a statement without being too bold. Through this document, I was able to learn how to apply the “less is more” theory when it came to advertising and marketing. Final Dangerous Ad
Artifact Redesign: This document is based off of my creative writing sample. In this document I took a textually dominate document and turned it into a visually dominate document. I took a short story I had written, removed all of the words except for the title, and changed it into the cover of a children’s book. Redesign front of book
Juliana DeFrancesco 